I can well imagine our comms team doing something similar if we'd been promoted last season. Let them have their fun, I'd say. It's pretty harmless. Their fans have have had a far worse journey back than we did.
In all likelihood, Coventry are going to get dispatched to the Championship having had their arses handed to them multiple times over the next nine months. They could do a Sunderland of course, or this anticipatory bit now might just be the best it gets for them.
Live and let live, I say.