It's wank. It's all about money and branding football around the big clubs, undermining national leagues, and another nail in the coffin of community football.
The whole thing can get fucked as far as I'm concerned. I won't be watching, and I don't care about it one jot.
Unfortunately the audience that has nothing to do with representative football will lap it up, and make it successful (eventually), and further undermine the historic roots of the game in favour of state/corporate interests. It's not what I'm in the game for. But I'm a dinosaur with no agency compared to the far east betting markets.
So long, and thanks for all the fish.