I do it for myself. For my own reasons (as we all do everything, even if indirectly, for ourselves). I do it because I believe that there are more important things in life than money. I do it because I promised Graham that I wouldn't put advertising, or monetise it (I think technically we are out of contract on this one). But most of all I do it so that I can be taken for granted, and patronised by you, and others like you*.
Prick.
* Entirely tongue in cheek, and just for the bants. lolz.
My personal cup overfloweth, in this regard. I is rich (not B, nor formerly glasgae).