Appreciate the sentiment but I'm only keen to start a war when I'm pretty sure I can win. At the moment I can gather and record all this shit under the radar whilst I think what the most beneficial course of action is.
I've only lazily looked but I can't find a registered company for these. You can do a cease and desist as they have clearly copied your site. But some people doing reviews based on evidenced fact of plagiarism would appropriately signal the brands unethical behaviour. A report to HMRC if they are not appropriately constituted might also be relevant.
We can swap them yes. Although I'd been thinking of sacking them off before greenfroggate anyway, we're EDLP and the idea of a bundle don't really sit with that.
Which would be giving permission to a competitor to do as they will to take food off his table, surrender marketing share and risk accusations of being the plagariser.
Making sure that competitors know to fuck off if they don't play with a straight bat is pretty essential
Subject to a cost benefit analysis. There's no point fixing a problem at a net cost. As car manufacturers who don't recall products with defects that might kill a proportion of their customers, but know that the cost of rectifying via a recall exceeds the cost of compo, demonstrate.
In this case it seems unlikely that ingo will be losing out by direct comparison....so he will only be losing out to customers who don't know of his offering. A better use of the cost (time/money) might be working to get across these customers (or others), while tracking concerns around damage to reputation and loss through nicked ip for possible action.