ManYoo had a massive head start on being a brand. They’re still getting fat from that.. but as the profile of the league has grown overseas, youngsters have been picking from a wider range of teams… cos success counts for a lot. ManYoo haven’t been champions for over a decade and haven’t been the dominant force for a lot longer. The glory hunters who latched on to Chelsea and Citeh as kids are now consumers, and, of course, players.
So yeah.. they’re probably not as big a deal to people who’ve not grown up with them being what they were.
They apparently pay very high wages. That suggests they are competing for players with their wallets.. not their status. Murillo can do better and he probably will. He probably wants Spain, but Liverpool and Chelsea are more likely to rock up with the money to make ot happen.