For me, it comes from the top.
Since the final whistle at Wembley, the behaviour of our owner and his son has been pretty embarrassing.
Mistake after crass decision after mistake after crass decision.
Last year we could laugh at it, it was a fun ride, (30 signings, who gives a fcuk). This year, we're being found out.
One of the things I loved under Cloughie was we were almost everyone's second team. WMD systemically destroyed any goodwill that was still hanging around. SSC restored it. The owner has wrecked it again.
We can (and are) hiding behind some absolutely terrible refereeing/VAR decisions, but the truth is we're not a very good side - not clinical enough going forward, woeful at set pieces in both boxes, myriad sub-standard goalkeepers, bloated squad...