The modern top flight football club prospers more from football tourists, than traditional supporters.
You are dropping your circa 500 notes a year for a season ticket, and me and two Irish lads are doing £200 for tickets, a meal, and three hours around the game buying drinks and extras. The club will take more out of us in a game, then they will from a 'proper fan' in a year.
Football 'aint what it was, and it's not about ordinary fans any more. It's the 'ship, and they are just mugging you off.