Surprised that they haven't said you need to attend, pass on or exchange a minimum number of games yet. Lots of clubs do that and it doesn't seem unreasonable to me.
Whilst moaning about the prices of season tickets, spare a thought for people like me who have to buy a £90 membership and then pay for every home game at £50 a pop. I would love a season ticket. Would save me £100s this season.
Free scarf and pen last season, free socks this season I think? Something like that. Neither the scarf (not long enough!) or the socks (too small) are of much use.
The socks in particular are annoying. They know I am a man, they know I am in my 40s, so why send socks which are I estimate size 6. How many men in their 40s have size 6 feet? 3%? 5%? Basically nobody. They aren't even close to fitting my feet. Then scarves ... don't get me started. They have got smaller as the years have gone on. There was a time where you could wrap one around your neck and tie it or kind of double it up then tuck it through. Not a chance now. Shrinkflation!
And also charge you a fiver for the privilege of having it sent to you (no option of collection) - which is an absolute con given you are already paying £90! (I argued with the ticket office about this - their argument was if you don't like it, don't buy a membership).
I think we can firmly thank Paul Bell for this - he had form at Leeds for rinsing the fans for every penny (look at their away ticket prices) and now is doing the same here. Marinakis wants more income (to help with PSR) and his team's only ideas appear to be more hospitality seats and raising ticket prices.
Can't exactly recall exactly what we paid for this season, but I'm reasonably sure this represents a hike of about 12%. Some of that is because they've decided we sit in Zone 2 instead of Zone 3. To be fair, I was pleasantly surprised last year when I think they (probably mistakenly) moved the boundaries so our tickets were cheaper.
Edited to add - no complaints from me. It's been outstanding value for money over the past few years, compared to other things I could spend that sort of cash on. Loved every minute since SSC walked in the door.