It's straight out of the Trump playbook. Just list a load of populist items that your voter base will lap up - absolutely no need to deliver on any of it, or even have a plan.
Farage was at it yesterday when talking about the Durham victory. Bloated council? Check. Workshy staff? Check. Ban working from home? Check? Inclusivity and diversity schemes? Check. Repairing potholes? Check.
Then just a 'we'll fix all of this' message without explaining how the actual fixing will happen. It's very simple messaging but becomes harder the more local authorities that you've actually got to run on behalf of local people. It's going to end badly.