Make the trains run on time. Make cancelled trains an utter surprise rather than an expectation. Right size the trains for demand. Bring usage up, take prices down. And sort out the fucking WiFi.
Very much easier said of course
Are there any comparable countries in the world that offer good WiFi on trains? Feels like the tech isn't there really?
I'd never get on a train expecting the WiFi to be any good. I tether to my phone (also pretty crap).
I mean the WiFi on trains is basically a box on the roof with a SIM card in it, which everyone is then using for a WiFi connection through. I don't see as it's ever going to be better than what you can get though your phone.
Someone feel free to educate me as to how this is all incorrect.
It's on the outside of the metal tube, and can have a large efficient antenna. Can also have multiple connections. Trains go in quite predictable routes, unless malfunctioning, and network connectivity could be installed along these (let's call them) 'tracks'. Which could also in turn be used to enhance connectivity between locations on route without waiting for openreach to pretend to connect up rural populations.
Of course a profiteering rolling stock ticket resale operation has no need nor incentive to innovate in this space. A society looking to build social capital and infrastructure to improve it's offering and standard of living does.